Although women make up roughly 50% of the population there are only 36% of business owned buy women as of 2012. This is a jump from previous years. With wider access to an array of technologically advances women are now able maintain their families and business better than before. Women like Sara Blakely are taking problems they personally have and realizing there is a market if I can find a solution, thus companies like Spanx are born. Re-purpose a failure to become a success like Barbara Corcoran, she took what thought was $77k worth of wasted VHS footage and placed it online to spark interest from potential clients. There are many more women like then, and As more women open businesses young girls see that as a potential for themselves. Indeed the future will be full of Women Entrepreneurs.
Key Takeaways:
- Using your struggle as fuel and remembering that failure leads to motivation are keys to entrepreneurial success
- Creating a clear message of what your new venture offers with confidence is valuable un helping your company to be succesful
- More and more women are entering into the workforce and creating their own workforce
“Many women tend to encourage each other, run in tribes, and live for helping and motivating one another.”