Many business owners assume that the development of accessible technology is what has lead our clients to read and respond to communication faster, but it’s actually a matter of our brains and behavior starting to evolve. We are now operating in a manner that is first-come first-served, so it is important that we engage with our customers right when we are needed. A great tool, for example, is a Beacon which allows you to communicated with your clients within a certain radius around you.
Key Takeaways:
- Mobile technology has changed the world. Almost all texts are read within ninety seconds of receipt and most emails are read on mobile.
- People expect things faster now. You have to connect with consumers as fast as you can.
- An example of how to produce something instantly for you audience is the technology of QR codes.
“Our new marketing reality is that consumers are now of the “I want what I want when I want it” attitude and we need to be able to connect with them at that level.”
Read more: http://smallbizclub.com/sales-and-marketing/sales-marketing-innovations/connect-audience-need/