The first customers for any product or service are the ones who make up your reference base. Your reference base is the most reliable group that the marketing and sales people rely on when trying to create hype for a new product. When involved in this stage one can become overwhelmed with complaints about quality and functionality when the product first releases. It is better to reinforce a customer’s first impression of a product than having to deal with negative reviews after the product releases.
Key Takeaways:
- The first users/buyers of your just-launched service/product, or the ones that will first praise, or complain, about its functionality, speed and quality.
- Investor, blogger, Dave Berkus, recommends putting all available resources behind that initial new product push.
- Make every question and complaint a priority, also find every compliment, to see if you can get permission to use it for marketing.
“Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.”
Read more: http://smallbizclub.com/run-and-grow/customer-service/greatly-exceed-early-customer-expectations/