Global business expansion can be exciting and rewarding, but unless you adapt to the local culture, the expansion is unlikely to meet its promise. We at Ustwo learned a thing or two about going global when we expanded from one London studio to three countries in 13 years. First, make no assumptions: every work culture is unique. Second, dispense with cultural stereotypes. Finally, learn from competitors how they treat their employees, even if their practices don’t seem readily transferable to your business.
Key Takeaways:
- We at Ustwo have firsthand experience with global expansion, having expanded from one London studio to three countries in 13 years.
- It is important to make no assumptions or buy into cultural stereotypes: Every work culture is unique.
- Learn from competitors how they treat their employees, even though their experience may not initially seem relevant to your business.
“Certainly, expansion is exciting and rewarding. But, unless you approach the local culture with a certain level of empathy, your business may not reach its full potential.”
Read more: https://www.entrepreneur.com/article/304182