Here is a list, from Duct Tape Marketing, of things you can do offline to promote your online business. 1. Have an article published in a magazine. 2. Have business cards printed. 3. Guerilla marketing using stickers. 4. Advertise on the radio. 5. Conduct an educational workshop. Provide special offers only available to workshop participants. 6. Give away branded promotional materials, such as … [Read more...]
Archives for December 2017
Lastminute.com’s Brent Hoberman: ‘The craziest ideas are often the best’
According to Brent Hoberman, serial entrepreneur, sometimes the craziest business ideas are the best! The leader of Founders Factory gives his very own tips on starting a business, finding investment money, and getting others to believe in you. For starters, if you’re at the point of asking someone for their money, you should have already given up your regular employment. Test your business idea … [Read more...]
See How this Woman Entrepreneur Meets Sky-Rocketing Demand With Her Home Tech Business
In October, Jennifer Mallet, CEO, president, and founder of Level Up Your Home, was honored as a part of Women’s Small Business Month. Jennifer gained her experience as a smart home installation specialist at Bose, where she oversaw the company’s home installation division across the U.S. and Canada. Under Mallet’s direction, the sector at Bose thrived and she eventually decided to go off on her … [Read more...]
How to Eliminate Small Business Debt in 7 Simple Steps
The path out of small business debt may be closer than you think. It only takes a few steps to get back onto the right track. To start, small businesses that are in debt will need to scrutinize and reorient their budgets and try to reduce overall expenses. If possible, try paying with cash for the time being. Small businesses that are in debt should also reach out to lenders and creditors and … [Read more...]
10 Ways to Manage Your Cash Flow as Your Business Grows
It’s critical to understand how to manage your business cash flow because it has a big impact on your daily operations. First, stay organized and know where every receipt, bank statement, and invoice is electronically stored, so that you are on top of how much money is on the line at all times. Next, stay focused on your monthly net income. Know to the penny how much revenue is needed to break … [Read more...]
How to Use a Small Business Line of Credit
A line of credit can be a life-line for a small business if used properly. Similar to a credit card, a small business line of credit allows the business owner to draw from a pre-determined amount when needed rather than borrowing funds in one lump sum. The borrower pays the interest only on the amounts borrowed. Many lenders currently offer small business lines of credit, including banks, credit … [Read more...]
Boost Sales With Outreach
Since some popular mass email services(like Mailchimp), won't let you email people who you don't know(which is called cold emailing), looking into other options is important. Reply.io is one such platform that can help you gain those cold email contacts. There are six different areas these kind of platforms can help you make and manage connections, tracking, integration with systems you already … [Read more...]
How to Make Your Small Business Look Big with Virtual Number Forwarding
Usually, startups bootstrap their business expenses. This isn't surprising when you consider most small businesses can't afford an office. A whopping 69 percent of American entrepreneurs start their businesses at home due to budget restrictions. With that in mind, expanding your empire will probably be a slow process with offices and employees following in the future. This is where a virtual … [Read more...]
Tips to Get More Sales With Fewer Customers in an Ecommerce Business
E-commerce is a worthwhile business but successful customer acquisition and retention require good knowledge of the following tips and tricks of the trade. Clearly communicate your brand's value proposition on your website. Have a reliable and user-friendly website. Be open to customers about your business terms. Gain trust by displaying other customers' reviews. Use drop shipping to provide … [Read more...]