In the internet age, selling online can give small businesses a much easier way to access overseas markets that are international. But, a live discussion on the topic this week demonstrated that there can still be a few issues that small businesses must take into account. Taxes and marketing are just a few of them. One must think about tax when beginning to operate overseas because one must wonder who will be paying the tax and how to alert them that they will be the ones paying the tax.
Key Takeaways:
- The global consumer market is growing fast and retailers should jump on board.
- Online selling is the only way to reach consumers that are out of your sphere.
- Optimizing online presence with social media and website is important to ensuring traffice.
“Clarity is crucial, says Demelza Wallace, e-commerce manager at the chocolate company Montezuma’s, which has an online service that sells to the UK, European and US markets.”