A strong marketing staff is going to make all of the difference when you are talking about a trade show budget. A large number of people are also going to want your company to invest in prime real estate if your company wants to properly store the products that you are selling at the craft show.
You do not want to spend too much on your phone or tablet at the trade show; it makes you look like you really don’t care about the people that are attending the show. Your company needs to look like it cares.
Key Takeaways:
- It’s estimated that the average business sets apart 32% of their marketing budget for use in trade show events.
- Picking a foot-traffic-friendly location is essential in having a successful trade show event.
- Choose a site near the entrance, at a corner, or near a great refreshment stand, to up your visibility.
“81% of trade show attendees have buying authority and purchasing power. Yet surprisingly, 70% of exhibitors set no specific objectives or strategies for their trade show participation. Instead, they wing it.”