When considering marketing ideas in today's world many think of social media and SEO. However there are some other techniques used offline that may help to drive more traffic to your website as well. Holding a workshop or adding decals to vehicles and even uniforms and employee clothing with the name of your website on them can for many help drive more traffic to your site than simply just using a … [Read more...]

Providing customers with positive and worthwhile experiences is a critical responsibility for any brand that wishes to enjoy long-term success. Employees are essential to this process, so leaders must foster an engaging environment for them and lead by example. Businesses must also remember that actions speak louder than words, so you cannot simply talk about how valued customers are; you must … [Read more...]

Successful entrepreneurs have a characteristic that some may say helps them stand out. Continuous improvement. Using this concept for business strategy as well as part of a business plan can be especially helpful for a successful entrepreneur. Implementing continuous improvement across a business platform can help some may say to keep ahead of the ever changing customer preferences. This article … [Read more...]

By consistently providing your customers with above average experiences and interactions with your company, your business will automatically gain a critical edge over competitors. There are a few simple steps businesses can take to create a culture of high satisfaction among customers. The leader can set an example for the rest of the team by demonstrating the importance of customer service, and … [Read more...]

So you have started your business and now comes the marketing of your brand and service or products. Choosing the right marketing channel is as important as choosing a business that fits you. Understanding content and what the consumer is looking for are especially important as well. Using the proper SEO or email marketing may be right for some while using referral marketing and social media … [Read more...]

Becoming an entrepreneur to many is a very attractive situation. Knowing some things before getting into this adventure are sure to help. Many have to understand though you believe you have a great idea one must also convince others of the same. After all not everyone is an overnight success as many can attest to. Surrounding oneself with the right people can also be a huge advantage as there can … [Read more...]

While many focus on the importance of the brand many others are taking a deeper look into customer loyalty. Analytics in today's world can give marketer a better understanding of what is bringing new and returning customers as well as what is pushing some away. Some things to consider may be treating customers like close friends. Sending a gift card to customers a shout out on social media and … [Read more...]

With the advancements and evolution of social media many of us are aware of the impact on business. In true social media fashion Instagram is one of the smart platforms utilizing 4 techniques that businesses are using to engage customers. Using ambassadors to help promote the brand can help expand the brand presence. Utilizing active listening skills and understanding what the customer wants can … [Read more...]