One of the most crucial and recent developments in the area of digital marketing is the idea of using online and social media influencers to gain more traction, a larger audience online, and increase the level of traffic to your website. In order to ensure these influencers are effective in their campaigns, employing various analytical and research-based tools provides companies with an added … [Read more...]
Archives for October 2017
Marketing on the Web: 5 Keys to Online Business Longevity
In the world of business, growth is only a net positive when it is sustainable. If businesses do not grow their companies sustainably, then their success will inevitably be short-lived. Sustainable business growth requires consistent analysis and monitoring of sales metrics. Businesses must also practice innovation in order to maintain growth or else they will fade into irrelevancy. An extremely … [Read more...]
Greatly Exceed Early Customer Expectations
The first customers for any product or service are the ones who make up your reference base. Your reference base is the most reliable group that the marketing and sales people rely on when trying to create hype for a new product. When involved in this stage one can become overwhelmed with complaints about quality and functionality when the product first releases. It is better to reinforce a … [Read more...]
Start selling overseas: expert tips for online sellers
In the internet age, selling online can give small businesses a much easier way to access overseas markets that are international. But, a live discussion on the topic this week demonstrated that there can still be a few issues that small businesses must take into account. Taxes and marketing are just a few of them. One must think about tax when beginning to operate overseas because one must … [Read more...]
5 Steps to Customer Service Glory
It goes without saying that a business needs customers in order to survive. However, the critical role of the customer can sometimes be forgotten or taken for granted by businesses caught up in other concerns, often to their own detriment. Maintaining customer satisfaction and building loyalty through strong customer service is not difficult. A few simple tips can help a business to achieve … [Read more...]
How to Set Up an Ecommerce Presence for Your Fashion Business
The world of fashion retail is increasingly moving online, as e-commerce has overtaken other traditional modes of sale in recent years to become the most profitable platform for the sale of fashion items. In the United States, fashion e-commerce is a booming industry worth billions of dollars each year. It is becoming increasingly clear that any new fashion brand will need to be able to establish … [Read more...]
5 Reasons Why Your Business Needs Online Reviews & How to Get Them
In this new digital age, businesses must adapt or risk fading into irrelevancy. The widespread accessibility and usage of the Internet has placed new demands on business owners as customers increasingly look to online product reviews before committing to a purchase. The power of online reviews is indisputable. They can make or break a business. You can’t control whether or not customers choose to … [Read more...]