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How to Implement an SOP in Your Small Business

November 15, 2017 By Mark Gordon

Standard Operating Procedure for many can help to eliminate potential problems in a business. Many are aware that problems arise in business and some would say they may also be prevented by implementing SOP. We like to think we are prepared for any emergency that may arise for our business and realistically that is usually not the case. By organizing these events and understanding which ones … [Read more...]

Filed Under: Commentary

Characteristics of Successful Entrepreneurs: Commitment

November 13, 2017 By Mark Gordon

Successful entrepreneurs extend themselves beyond mere involvement in their projects all the way into full, all encompassing commitment. These dedicated individuals share a few telltale characteristics. For one thing, they are always working and everybody who knows these entrepreneurs also know exactly what it is that they do. These individuals are willing to test any idea and remain flexible … [Read more...]

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10 Things Experts Haven’t Told You about Email Outreach for Content Promotion

November 12, 2017 By Mark Gordon

When it comes to content marketing via email, there are some key trade secrets for success that any budding entrepreneur should be aware of. Emails should be limited in number, to no more than 50 in a given day, and feature only the best quality content. Utilize tools that can validate your recipient list for you and forgo a company email domain for a Gmail address, which is more likely to get … [Read more...]

Filed Under: Commentary Tagged With: classics

Overcoming Personal Challenges to Build a Successful Business

November 11, 2017 By Mark Gordon

Every individual inevitably encounters personal challenges in their lives, but for the entrepreneur battling these challenges can be especially difficult while simultaneously trying to start or maintain a business. Luckily, there are steps entrepreneurs can take to overcome these challenges and find success. It’s important to remain focused on utilizing your unique strengths and capabilities. A … [Read more...]

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3 pieces of advice from a value investor who started with nothing and is now worth over $100 million

November 10, 2017 By Mark Gordon

A renowned investor who grew up in some of the most poor conditions in India is now worth over one hundred million dollars. Although he started out late in life at the age of thirty investing he has made the most of it. At that age he heard of Warren Buffet for the first time and was intrigued by what he had accomplished. In this article this investor offers some insight into investing and advice … [Read more...]

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10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic

November 9, 2017 By Mark Gordon

When considering marketing ideas in today's world many think of social media and SEO. However there are some other techniques used offline that may help to drive more traffic to your website as well. Holding a workshop or adding decals to vehicles and even uniforms and employee clothing with the name of your website on them can for many help drive more traffic to your site than simply just using a … [Read more...]

Filed Under: Commentary

8 Principles for Keeping Customers with You for Life

November 8, 2017 By Mark Gordon

Providing customers with positive and worthwhile experiences is a critical responsibility for any brand that wishes to enjoy long-term success. Employees are essential to this process, so leaders must foster an engaging environment for them and lead by example. Businesses must also remember that actions speak louder than words, so you cannot simply talk about how valued customers are; you must … [Read more...]

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Characteristics of Successful Entrepreneurs: Continuous Improvement

November 7, 2017 By Mark Gordon

Successful entrepreneurs have a characteristic that some may say helps them stand out. Continuous improvement. Using this concept for business strategy as well as part of a business plan can be especially helpful for a successful entrepreneur. Implementing continuous improvement across a business platform can help some may say to keep ahead of the ever changing customer preferences. This article … [Read more...]

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12 Steps to Improve Your Customer Experience

November 6, 2017 By Mark Gordon

By consistently providing your customers with above average experiences and interactions with your company, your business will automatically gain a critical edge over competitors. There are a few simple steps businesses can take to create a culture of high satisfaction among customers. The leader can set an example for the rest of the team by demonstrating the importance of customer service, and … [Read more...]

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How to Make Your Business More Referable

November 5, 2017 By Mark Gordon

Expanding a business at times may rely on referrals. Getting these referrals is a matter of understanding who is referring customers and what types are being referred. Having an extensive knowledge of your customer base can become very useful. Whether it is direct or indirect referrals there are other ways to get even more referrals. Building relationships with customers and offering other … [Read more...]

Filed Under: Commentary

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